Applications
Start with the product, use or packing workflow.
Choose an application guide when the product itself, the way it is packed or how people use it is the better place to begin. Each guide connects that question to packaging formats that may be relevant to your project.
Unbranded flexible packaging format reference. The image illustrates product shapes only; it does not state available materials, performance, specifications or compliance.
Explore by application
Choose the guide that begins with your product question.
These six routes use packaging-format images as visual references, not product claims. Select the application that most closely matches the product, customer use or packing workflow you want to discuss.
Coffee & tea
Coffee & Tea Packaging
Start with the product, intended shelf presence and the information a shopper needs to see.
Snacks & dry goods
Snacks & Dry Goods
Start with product form, portion, intended pack size, use and presentation questions.
Beverage & refill
Beverage & Refill
Start with the product form, filling process and how people use the pack.
Pet food & treats
Pet Food & Treats
Start with the product, daily use, label information and format questions for the project.
Consumer products
Consumer Products
Start with the product, how it is handled, where it is displayed and the information order.
Parts, retail & mailing
Parts, Retail & Mailing
Start with item count, identification, packing workflow and the next handoff.
Already know the format?
Explore packaging formats instead.
Use Packaging Formats when the pouch or bag shape is already clear. You can compare stand-up, flat bottom, side gusset, spout, rollstock and poly-bag routes before sending a project brief.
Application pages help organise a project discussion. Materials, specifications, performance and compliance are confirmed against the actual project.
Not sure whether to begin with a product guide or a packaging format? Read the Flexible Packaging Guide for a short explanation of the two starting routes.