In fiercely competitive marketplaces, applying gloss and matte effects to your pouches can be particularly successful. It has been demonstrated that matte and gloss stand-up pouches stand out on shelves and entice customers to handle the products. The combination of the registered matt lacquer with eye-catching high-gloss surfaces gives the graphics a sense of depth and makes it impossible to ignore the packaging.
Gloss is the default finish of most plastics. Glossy stand-up barrier pouches are utilized for a wide range of consumer items and in practically every industry.

In recent years, matte finishes have gained a lot of popularity as packaging solutions. Matte finishes are a stunning substitute for the usual gloss finish that customers are used to because they are smooth and attractive.

Why Matte and glossy pouches are magnetic for consumers?

• 3D look
• More consumer engagement; consumers are more likely to pick up the package to view the matte/gloss effects from different angles, making your package memorable and boosting brand recognition
• Glossy areas highlight features/graphics to be emphasized
• Increases perceived product quality and value
• Massive shelf impact

Market of Matte And Gloss Pouches

• Food & beverage
• Cosmetics & beauty
• Confectionery
• Nutritional/nutraceuticals
• Cannabis
• Pet food
• Personal care